Frameworks
Ansoff matrix
Four growth routes: existing or new products in existing or new markets.
Facts checked against sources onWhat does Ansoff matrix mean?
The Ansoff matrix (Harvard Business Review, 1957) sorts growth options by product and market: market penetration (existing products, existing markets), market development (existing products, new markets), product development (new products, existing markets) and diversification (new products, new markets). It lists routes without sizing them, so in a case size the gap to the target first, then size and rank the best option on each route.
Where does it come up in case interview prep?
Related terms
- BCG growth-share matrixSorting businesses by market growth and relative market share.
- FrameworkA ready-made list of buckets for a common kind of case; know the words, do not recite them.
- Porter's Five ForcesFive pressures on how profitable an industry is; vocabulary, not a case structure.
- Porter's generic strategiesCompete on lowest cost, on being different, or by focusing on a niche.
- McKinsey 7S frameworkSeven parts of an organization that must fit together.
- SWOT analysisStrengths, weaknesses, opportunities and threats.
- PESTEL analysisPolitical, economic, social, technological, environmental and legal factors.
- Value chainThe activities a firm performs to create and deliver value.
Learn it in context
See Ansoff matrix at work in a lesson from Revenue growth and growth strategy, with checks as you go.
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