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Frameworks

PESTEL analysis

Political, economic, social, technological, environmental and legal factors.

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What does PESTEL analysis mean?

PESTEL is a checklist of outside factors that can affect a market: political, economic, social, technological, environmental and legal. It grew out of research on scanning the business environment in the 1960s. In a case, do not read out all six; keep only the factors that move price, volume or cost in your maths, and size them.

Where does it come up in case interview prep?

Learn it in context

See PESTEL analysis at work in a lesson from How industries work: the toolkit, with checks as you go.

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