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Back to the case: One problem, three roles: online grocery orders that lose money

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One problem, three roles: online grocery orders that lose money

The prompt

Fictional and illustrative. A supermarket chain in the Netherlands takes 20,000 online orders a week. The average basket is EUR 60 and the chain keeps 25 percent of it as gross margin (what is left after paying for the goods). Each order costs EUR 7 to pick in the store, EUR 9 to deliver and EUR 1 in payment fees. There is no delivery fee today. A consultant, the chain's product manager for the app, and an investor looking at the chain each meet this problem. What does each of them conclude?

Your interviewer will share data as you ask for it. Ask clarifying questions, state a hypothesis, then lay out your structure out loud before you calculate.

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