One problem, three roles: online grocery orders that lose money
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The prompt
Fictional and illustrative. A supermarket chain in the Netherlands takes 20,000 online orders a week. The average basket is EUR 60 and the chain keeps 25 percent of it as gross margin (what is left after paying for the goods). Each order costs EUR 7 to pick in the store, EUR 9 to deliver and EUR 1 in payment fees. There is no delivery fee today. A consultant, the chain's product manager for the app, and an investor looking at the chain each meet this problem. What does each of them conclude?
Practice with a partner
1. Send the interviewer link to a friend. They read the case aloud and hold the answers.
2. You open the candidate view: you see only the prompt, a timer and a notes box.
3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.
Interviewer view
For the person running the case
Candidate view
For the person answering the case
Clarifying questions, with the interviewer's answers
My notes on this case
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