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Back to the case: Standard: Shuyun Tea: should it match a rival's CNY 9.9 price?

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Standard: Shuyun Tea: should it match a rival's CNY 9.9 price?

The prompt

Shuyun Tea runs 300 tea drink shops in Sichuan, in western China. A large rival has started selling many drinks at CNY 9.9, and Shuyun now sells 10 percent fewer cups. Should Shuyun cut its prices to match?

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