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Practice cases: Mainland China, Hong Kong, and Taiwan

Standard: Shuyun Tea: should it match a rival's CNY 9.9 price?

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The prompt

Shuyun Tea runs 300 tea drink shops in Sichuan, in western China. A large rival has started selling many drinks at CNY 9.9, and Shuyun now sells 10 percent fewer cups. Should Shuyun cut its prices to match?

Difficulty: Standard. Format: candidate-led, with interviewer dialogue. Industry: Food and drink retail. Region: Mainland China. Interview length: about 30 minutes. The company is fictional and all figures are illustrative.

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