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Back to the case: Standard: Kaiyuan Tea: should a Taipei chain enter Hong Kong?

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Standard: Kaiyuan Tea: should a Taipei chain enter Hong Kong?

The prompt

Kaiyuan Tea, a bubble tea chain with 80 shops in Taiwan, wants to enter Hong Kong. It can open its own shops or sign a franchise partner. The exhibit shows the numbers for one shop. Should it enter, and how?

Your interviewer will share data as you ask for it. Ask clarifying questions, state a hypothesis, then lay out your structure out loud before you calculate.

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Exhibits

Open an exhibit only when your interviewer tells you to.

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