Standard: Kaiyuan Tea: should a Taipei chain enter Hong Kong?
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The prompt
Kaiyuan Tea, a bubble tea chain with 80 shops in Taiwan, wants to enter Hong Kong. It can open its own shops or sign a franchise partner. The exhibit shows the numbers for one shop. Should it enter, and how?
Difficulty: Standard. Format: interviewer-led, with an exhibit. Industry: Food and drink retail. Region: Taiwan and Hong Kong. Interview length: about 30 minutes. The company is fictional and all figures are illustrative.
Practice with a partner
1. Send the interviewer link to a friend. They read the case aloud and hold the answers.
2. You open the candidate view: you see only the prompt, a timer and a notes box.
3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.
Interviewer view
For the person running the case
Candidate view
For the person answering the case
My notes on this case
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