Revenue growth and growth strategy: the guide
Growing revenue using a complete split of growth sources (core, adjacent, inorganic), then sizing and ranking the options on profit.
Facts checked against sources onWhat strong candidates can do
- Split growth into a complete set of sources
- Size and rank options on profit, cost to capture, and ease
- Translate a target like "double in three years" into a yearly growth rate
Common questions
What is a revenue growth case?
Growing revenue using a complete split of growth sources (core, adjacent, inorganic), then sizing and ranking the options on profit.
How do you approach a revenue growth case?
Split growth into clean sources: the core business (more customers, more sales per customer, price), moves into nearby markets, and acquisitions. Size the biggest ideas and rank them.
What is the most common mistake in a revenue growth case?
Brainstorming a long, unranked list of ideas with no sizing.
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