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Which segment earns the profit?
The prompt
Using the table above, the fictional coffee chain wants to know which customer segment to build its next year around. Work out the revenue and contribution of each segment, in INR crore (1 crore is 10 million), and the contribution per customer.
Your interviewer will share data as you ask for it. Ask clarifying questions, state a hypothesis, then lay out your structure out loud before you calculate.
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