Consumer packaged goods (FMCG)

Where the shopper's rupee goes in general trade

Prints the prompt and every part you have revealed so far.

New to this industry?Start with its one-minute summary: Consumer goods (FMCG)

The prompt

An illustrative shampoo pack in India has a maximum retail price (MRP, the legal ceiling printed on the pack, including tax) of INR 100. The goods and services tax (GST) on this product is 5 percent, included in the MRP. The shop keeps INR 12 and the distributor keeps INR 5. How much does the brand owner receive?

Run this case in the simulator Next case: A 20 percent price promotion in the UK

Practice with a partner

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2. You open the candidate view: you see only the prompt, a timer and a notes box.

3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.

Interviewer view
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Your turn first

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Clarifying questions, with the interviewer's answers

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Practice with a partner

Clarifying questions, with the interviewer's answers

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