So What Club

Practice cases: Singapore and Southeast Asia

Starter: Straits Wings: Singapore to Bangkok

The prompt

First, estimate how many passengers fly between Singapore and Bangkok each year. Then: Straits Wings, a low-cost airline, wants to add two daily round trips (four flights a day). Is it worth it?

Difficulty: Starter. Format: market-sizing opener, then a business question. Industry: Airlines and travel. Region: Singapore and Thailand. Interview length: about 25 minutes. The company is fictional and all figures are illustrative.

Before you reveal anything, plan your own structure and first move on paper. Then reveal one part at a time and compare.

Next case

Read the next worked case the same way: plan your own answer first, then reveal one part at a time.

Next case: Nusa super-app: should it launch buy-now-pay-later?The lesson: Practice cases: Singapore and Southeast Asia
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