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Practice cases: Japan and South Korea

Starter: Seorin Fitness: more members, less profit

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The prompt

Seorin Fitness runs 20 gyms in Seoul. It has 6,000 more members than a year ago, but its monthly profit has fallen. The exhibit shows the figures. Why did profit fall, and what should Seorin do?

Difficulty: Starter. Format: interviewer-led, with an exhibit. Industry: Fitness. Region: South Korea. Interview length: about 25 minutes. The company is fictional and all figures are illustrative.

Run this case in the simulator Next case: Jikaro Solar: more systems sold, less margin

Practice with a partner

1. Send the interviewer link to a friend. They read the case aloud and hold the answers.

2. You open the candidate view: you see only the prompt, a timer and a notes box.

3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.

Print interviewer sheet (opens in a new tab)

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Now run it yourself

The simulator asks the questions one at a time with the answers out of view, then gives feedback that quotes your own words.

Run this case in the simulator Next case: Jikaro Solar: more systems sold, less margin

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