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Practice cases: Europe and UK

Stretch: Nordmark Pumps: 20 percent more profit from service

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The prompt

Nordmark Pumps, a Swedish maker of industrial pumps, wants 20 percent more profit in three years. The exhibit shows the share of installed pumps covered by a Nordmark service contract, by region. Where should it focus?

Difficulty: Stretch. Format: interviewer-led, with an exhibit. Industry: Industrials. Region: Europe. Interview length: about 40 minutes. The company is fictional and all figures are illustrative.

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